Practically Functional is a fast-growing DIY and crafts blog that reaches over 6.6 million people a year!
480k+
monthly page views
243k+
unique visitors
375k+
total reach
89%
female audience, ages 25-55, moms
Practically Functional isn’t about being a “professional” DIYer or about putting together the perfect design scheme for your house. It’s about giving you all the tools and knowledge you need to take on your own DIY project, whether it’s a simple craft, mastering your new Cricut machine, finally getting your pantry organized once and for all, tackling spring cleaning, painting a room in your house, or even building a piece of furniture. I know that you can do it, and it’s Practically Functional’s mission to help!
Jessi Wohlwend
CEO & Founder
Hi, I’m Jessi! I believe that even anyone can do crafts and DIY projects, regardless of skill or experience. I started Practically Functional in 2012 as a place to share simple tutorials and easy “hacks” to help people tackle the project they’ve always dreamed of!
Portfolio
Project Tutorials
DIY made simple
Highlight your product or brand with a project! Detailed, step-by-step instructions and stunning photos for DIY and crafts projects, cleaning tips, and recipes!
Discount Tire
Project tutorial
Viva
Cleaning tips
(2016 most popular post!)
Cricut
Project tutorial
Jewel-Osco
Recipe
Target
Project tutorial
Product Highlights
Quality content, engaged audience
Showcase your product with engaging copy and gorgeous photographs!
Jasco
Enbrighten Cafe Lights
PPG Industries
Sikkens ProLuxe’s Rubbol® Solid Stain
Sauder
Nico Accent Chair
BEHR
MARQUEE® Interior Color Collection
Rubbermaid
FastTrack System
Lifestyle & Family
Personal and relatable
Let me share how your brand or product can easily integrate into anyone’s home and life!
Pier 1 Imports
Home Decor (post + video)
Ball Park Brand
Entertaining
Wet Ones® Hand Wipes
Family
At Home
Christmas Decor
Oriental Trading Company
Halloween
Partnership Options
Let’s create a partnership that fits your needs! Here are some of the options I offer. Or, if you have something specific in mind, I’m happy to build a custom package for you!
Social Media Promotion
- 1 unique social media shoutout including photo
- 2-3 high resolution brand photos
- Scheduled to maximize brand exposure
- Ability to target or promote to a specific audience
Sponsored Post
- 1 unique project, tutorial, or recipe
- Engage with your target audience in an authentic way
- 1 blog post
- 2-3 high resolution brand photos
- Social media promotion
- Email newsletter inclusion
Video
- 1 unique project, tutorial, or recipe
- Visually engage with your target audience in an authentic way
- 1080p HD video
- Short form square cropped video for social media, or full length tutorial style video
- 2-3 high resolution brand stills for promotion use
- Social media promotion
- Email newsletter inclusion
Sponsored Post Bundle
- 4 unique projects, tutorials, or recipes
- 4 blog posts
- 1 post per quarter to help consistently engage with your target audience in an authentic way
- 2-3 high resolution brand photos per post
- Scheduled to maximize brand exposure throughout the year
- Social media promotion for all posts
- Email newsletter inclusion for all posts
NOTE: All sponsored content is written by me (Jessi Wohlwend); Practically Functional does not accept guest posts from brands or sponsored content written by brands. All sponsored content follows FTC guidelines, including a disclosure at the beginning of the content and the use of nofollow links.
What our partners have to say!
“Your genuine enthusiasm for the product was truly unparalleled, and we loved seeing the beautiful photos of the finished front steps project! Your post was really true to our Sikkens ProLuxe brand messaging.”
– PPG INDUSTRIES VIA BURSON-MARSTELLER
“Jessi’s Discount Tire feature was a huge hit with not only her readers, but also the folks and fans of the well-known tire brand…resonated well with her fans and followers…garnered great engagement.” (Read full article…)
– DISCOUNT TIRE VIA FIND YOUR INFLUENCE
