Work With Me

Practically Functional is a fast-growing DIY and crafts blog that reaches over 6.6 million people a year!

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female audience, ages 25-55, moms

Practically Functional isn’t about being a “professional” DIYer or about putting together the perfect design scheme for your house. It’s about giving you all the tools and knowledge you need to take on your own DIY project, whether it’s a simple craft, mastering your new Cricut machine, finally getting your pantry organized once and for all, tackling spring cleaning, painting a room in your house, or even building a piece of furniture. I know that you can do it, and it’s Practically Functional’s mission to help!

Jessi at practically functional headshot square

Jessi Wohlwend

CEO & Founder

Hi, I’m Jessi! I believe that even anyone can do crafts and DIY projects, regardless of skill or experience. I started Practically Functional in 2012 as a place to share simple tutorials and easy “hacks” to help people tackle the project they’ve always dreamed of!


Project Tutorials

DIY made simple

Highlight your product or brand with a project! Detailed, step-by-step instructions and stunning photos for DIY and crafts projects, cleaning tips, and recipes!

Recycle a tire into a DIY dog bed

Discount Tire

Project tutorial

How to clean a stove top with baking soda and hydrogen peroxide


Cleaning tips

(2016 most popular post!)

Make your own mug with vinyl! Totally customizable and it only takes about 15 minutes!


Project tutorial




Project tutorial

Product Highlights

Quality content, engaged audience

Showcase your product with engaging copy and gorgeous photographs!


Enbrighten Cafe Lights

Our front steps needed a makeover, so we redid them. Goodbye cracked and peeling paint, hello gorgeous red stain!

PPG Industries

Sikkens ProLuxe’s Rubbol® Solid Stain


Nico Accent Chair


MARQUEE® Interior Color Collection


FastTrack System

Lifestyle & Family

Personal and relatable

Let me share how your brand or product can easily integrate into anyone’s home and life!

Pier 1 Imports

Home Decor (post + video)

Ball Park Brand


Wet Ones® Hand Wipes


At Home

Christmas Decor

Oriental Trading Company


Partnership Options

Let’s create a partnership that fits your needs! Here are some of the options I offer. Or, if you have something specific in mind, I’m happy to build a custom package for you!

Social Media Promotion

  • unique social media shoutout including photo
  • 2-3 high resolution brand photos
  • Scheduled to maximize brand exposure
  • Ability to target or promote to a specific audience

Sponsored Post

  • unique project, tutorial, or recipe
  • Engage with your target audience in an authentic way
  • 1 blog post
  • 2-3 high resolution brand photos
  • Social media promotion
  • Email newsletter inclusion


  • unique project, tutorial, or recipe
  • Visually engage with your target audience in an authentic way
  • 1080p HD video
  • Short form square cropped video for social media, or full length tutorial style video
  • 2-3 high resolution brand stills for promotion use
  • Social media promotion
  • Email newsletter inclusion

Sponsored Post Bundle

  • unique projects, tutorials, or recipes
  • 4 blog posts
  • 1 post per quarter to help consistently engage with your target audience in an authentic way
  • 2-3 high resolution brand photos per post
  • Scheduled to maximize brand exposure throughout the year
  • Social media promotion for all posts
  • Email newsletter inclusion for all posts

NOTE: All sponsored content is written by me (Jessi Wohlwend); Practically Functional does not accept guest posts from brands or sponsored content written by brands. All sponsored content follows FTC guidelines, including a disclosure at the beginning of the content and the use of nofollow links.

What our partners have to say!

“Your genuine enthusiasm for the product was truly unparalleled, and we loved seeing the beautiful photos of the finished front steps project! Your post was really true to our Sikkens ProLuxe brand messaging.”


“Jessi’s Discount Tire feature was a huge hit with not only her readers, but also the folks and fans of the well-known tire brand…resonated well with her fans and followers…garnered great engagement.” (Read full article…) 


Get In Touch


Austin, TX

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About Me